Wednesday, January 6, 2010

We will get incremental growth from education and government in 2010'

What was 2009 like for Google India? And what is your outlook for 2010?
India was a strong growth market in 2009. However, the first quarter was a challenging one because of the recession. But the last three quarters were strong. So, we exited 2009 with a positive outlook. This year will be one of experimentation, especially in the mobile space. In fact, we expect mobile internet to be a serious business when we exit 2010.

On the advertising front, we feel that it is still confined to online travel and websites, even though digital advertising is a high performance-low cost way of connecting with the customer. However, we do see a change with advertising becoming an integral part of every company's business strategy. http://www.business-standard.com

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